Wave Activewear

Speed-optimised Shopify launch build for a UAE activewear DTC brand. Mobile-first design, custom size guide, influencer lookbook, and Klaviyo integration.

Wave was launching into the UAE activewear market against well-funded incumbents. Their differentiator was fit and fabric quality — but they needed a store that conveyed performance and trust fast enough to convert a cold visitor in under 30 seconds. Speed, mobile UX, and social proof were the three pillars that would make or break the launch.

We built a lean, fast Shopify theme optimised for Core Web Vitals from day one — 97/100 mobile Lighthouse score at launch. A custom size guide module (with body measurement tool and fit notes per product) reduced size-related returns by 34%. An influencer-tagged lookbook section let Wave activate creator partnerships immediately. The Klaviyo integration included a 5-email welcome series, size guide trigger, and abandoned cart recovery sequence that went live alongside the store.