About
Building greatShopify storesfor 8 years.
E-commerce specialist, creative director, and Shopify expert based in the GCC. I work with brands that take their online business seriously.
Background
The work behind
the work.
I've spent the last eight years at the intersection of e-commerce and design, helping GCC brands build online stores that don't just look good — they sell. It started as graphic design, moved into UX, then fell headfirst into Shopify development when I realised the real gap wasn't in creative talent — it was in partners who could execute beautifully and think commercially at the same time.
Today I work with founders, brand teams, and marketing directors across Saudi Arabia, the UAE, and the wider GCC. My work spans Shopify Plus builds, brand identities, CRO engagements, and creative campaigns — often on the same project, because good e-commerce lives at the intersection of all of them.
I care deeply about the GCC market — its cultural nuances, bilingual needs, and the distinct buying behaviour of regional consumers. That specialisation has let me build stores that feel native to the market, not just translated.
Expertise
What I'm good at.
Shopify Plus Development
Custom Liquid themes, complex integrations, and Shopify Plus features.
Conversion Rate Optimisation
Data-driven UX improvements that turn more visitors into buyers.
Arabic / RTL UX
Bilingual experiences built right — not bolted on as an afterthought.
Brand Identity Design
Logo systems, visual identity, and brand guidelines for premium positioning.
Creative Direction
Campaign concepts, visual language, and art direction for digital-first brands.
Motion & Video
Animated ads, product showcases, and social creatives that earn attention.
E-commerce Strategy
Funnel architecture, pricing psychology, and merchandising that drives AOV.
Performance Optimisation
Core Web Vitals, speed, and Lighthouse scores that protect your paid media ROI.
Working Style
How I approach every project.
Results over aesthetics
Every design decision is tied to a business goal. If a visual choice isn't moving a metric, it doesn't make the cut. Beautiful and commercial aren't opposites — they're the same thing done right.
Direct and transparent
Clear timelines, no vague deliverables, and honest assessments — even when they're not what you want to hear. You'll always know exactly where the project stands.
Collaborative, not transactional
I work alongside your team, not just for it. The best outcomes come from founders who share context and partners who ask the right questions. Briefing me once and waiting for a handoff doesn't work here.
Obsessed with the details
Typography spacing, load time on a 4G connection, the checkout button label — the details are where conversion happens. I care about the parts most people skip.
Tools & Platforms
What's in the toolkit.
E-commerce Platforms
Design
Development
Motion & Video
Marketing & Analytics
Work Together
If this sounds like the kind of
partner you need —
Let's talk about your project. No commitment — just a conversation about what's possible.
eg.omarhassan@gmail.com