Rosemet

End-to-end redesign and Shopify Plus migration for a luxury Saudi women's fashion brand. Custom theme architecture, bilingual UX, and full-funnel conversion strategy.

Rosemet was running on a dated WooCommerce build that buckled under seasonal traffic spikes. Mobile conversion sat below 0.8%, the checkout was a four-step friction nightmare, and the brand's premium positioning wasn't reflected anywhere in the storefront. With Ramadan season approaching in six weeks, they needed a complete rebuild — fast.

We migrated to Shopify Plus and built a fully custom Liquid theme from scratch. The design centered on editorial-style product pages, a one-page checkout, and an Arabic-first bilingual experience with seamless RTL/LTR switching. Performance was non-negotiable: sub-2s load times across all devices, with critical CSS inlined and image delivery optimised through Shopify's CDN. A custom size guide module and back-in-stock flow were added to reduce support requests.